The winners of the Fair Future Challenge by The DOEN Foundation have been announced
Five entrepreneurs have each won a €100,000 cash prize in the Fair Future Challenge organized by the DOEN Foundation. The winners are: Cooloo from Wanssum, Goodoo from Amsterdam, Jafix.com from Breda, Monkeys by the Sea from Bergen op Zoom and The Lekker Company from Utrecht. Out of no less than 758 entries, their sustainable product or service was praised by the jury and selected as a winner.
During the Product Fair at the offices of the DOEN Foundation and the Postcode Lotterij (Postcode Lottery), 20 diverse finalists presented their products and services to a valuable audience, including investors, buyers and members of the press. At the end of the fair, the Fair Future Challenge reached its grand finale and the five €100,000 prizes were awarded.
Idriss Nor, Director of Participations at the DOEN Foundation explains: “All 20 finalists impressed me with their products and services. Despite their differences, they all make a positive impact on people and the planet. That makes them the better choice for consumers. Hopefully, the Fair Future Challenge has put the spotlight on these 20 finalists and will help them make a difference in the consumer market. I wholeheartedly congratulate the five winners on their €100,000 prize.”
€100,000 to make a sustainable and social impact
The jury evaluated all 20 finalists, focusing on the potential of their products and services in the consumer market. In the end, these five were selected as the winners:
Cooloo – Ricco Fiorito (Circular Commercial Director) – Wanssum
Cooloo develops circular furniture and interior projects using leftover materials like leather, cork and denim. Their Endless Life® technology makes reuse and renovation easy for furniture, walls and floors.
Goodoo – Roderick Verplanken (CEO) – Amsterdam
Creamy, fruity and completely plant-based. Goodoo proves that ice cream can be sustainable too. No added sugars, but surprising flavors and ingredients like cashews and bananas. A conscious choice for the future, without compromising on taste.
Jafix.com – Sieds Wijnja (Director/Owner) – Breda
Jafix makes repairs accessible and simple. Whether it’s a leaky faucet, torn clothing or a broken bike, the platform helps people get started with photos, videos and step-by-step guides. Not working out? Then the chat assistant Handige Harry (Handy Harry) is ready to help or a repair professional can be found.
Monkeys By The Sea – Thijs Wullems (Head of the Tribe) – Bergen op Zoom
A sustainable future begins in the ocean. Monkeys By The Sea develops plant-based seafood alternatives like tuna salad, fish sticks and shrimps. They use sustainable ingredients such as seawater from the Oosterschelde, oyster mushrooms and microalgae, without soy or palm oil.
The Lekker Company – Dewi van de Waeter (Owner) – Utrecht
The Lekker Company creates simple, sustainable and conscious skincare without complicated labels or unnecessary additives. Their skincare products are 100% vegan and cruelty-free, made with ingredients like organic coconut oil and rapeseed wax.
First edition of the Fair Future Challenge
Everything we consume has a significant impact on people and the planet. Stichting DOEN, the fund of the Postcode Lotterij and the VriendenLoterij (Friends Lottery), aims to support entrepreneurs with sustainable and/or social consumer products or services. That’s why the DOEN Foundation organized the Fair Future Challenge. This new initiative is intended to give Dutch startups and scale-ups a boost and help them make a difference in the consumer market.
